per, Skip, Bittenbender, 11/26/03Aloha, 'Awa, leaders, and, Kava, colleagues,Two, reports, from, Pacific, Islands, Reports, of, East, West, Center., First, , appeared, today,, second, is, an, executive, summary, of, the, lenghty, Gruenwald, report, which, you, received, earlier, this, year.SkipPACIFIC, ISLANDS, REPORTNovember, 26,, 2003Pacific, Islands, Development, Program/East-West, CenterWith, Support, From, Center, for, Pacific, Islands, Studies/University, of, Hawai‘i, http://pidp.eastwestcenter.org/pireport/2003/November/11-26-13.htmPACIFIC, KAVA, GROWERS, REGROUPBy, Robert, Keith-Reid.Islands, Business, MagazineSUVA,, Fiji, (November), -, Pacific, Islands, producers, of, kava, will, meet, next, year, to, decide, the, next, step, for, repairing, their, ruined, European, pharmaceutical, market, for, kava.The, market,, previously, worth, at, least, US$50, million, a, year, to, growers, in, mainly, Vanuatu,, Samoa, and, Fiji,, collapsed, late, in, 2001, after, German, medical, authorities, published, what, growers,, now, backed, by, some, scientists,, have, attacked, as, a, completely, unproven, report, claiming, that, , , , , , , , kava, causes, serious, and, sometimes, fatal, liver, damage.Germany,, the, largest, market,, then, banned, kava-containing, products, and, other, European, governments, followed.Kava, products, vanished, from, the, herbal, medicine, shops, and, pharmaceutical, stores, that, had, sold, them.A, European-Pacific, strategy, meeting, just, held, in, Brussels, declared, that, kava, is, a, safe, and, effective, herbal, medicinal, product, and, that, the, attacks, on, it, by, European, health, authorities, to, ban, kava, imports, are, inappropriate, and, unjustified.The, meeting, was, attended, by, kava, manufacturers,, exporters, and, researchers, and, was, intended, to, move, towards, the, restoration, of, kava's, reputation, as, a, safe, and, effective, anti-depressant, and, tranquillizer, medicine.The, University, of, the, South, Pacific's, (USP), Professor, in, Organic, Chemistry,, Professor, Subramanium, Sotheeswaran, and, the, director, of, its, Institute, of, Applied, Sciences,, Professor, Bill, Aalbersberg, attended, the, meeting., It, was, agreed, that, an, international, kava, conference, be, held, in, , , , , , , , Fiji, next, year, to, discuss, the, latest, research, results, and, to, press, for, a, complete, removal, of, the, kava, import, ban, in, Europe.USP, has, been, selected, as, the, primary, research, institution, for, finger, printing, and, certifying, correct, varieties, of, kava, for, future, export., Professor, Sotheeswaran, says, kava, has, been, used, in, the, Pacific, without, harm, for, 2000, years.Its, confirmed, positive, effects, for, suffers, of, anxiety, disorders, and, stress, and, high, tolerability, make, it, globally, a, highly, appreciated, medicine,, he, says.He, presented, the, Brussels, meeting, with, the, views, of, a, kava, research, symposium, held, in, Suva, in, November, 2002.These, included, the, findings, at, the, Fiji, School, of, Medicine, and, the, Colonial, War, Memorial, Hospital, in, Suva, by, Dr, Joji, Malani, and, Professor, Robert, Moulds,, who, concluded, that, Pacific, hospitals, had, not, observed, any, obvious, cases, of, liver, damage, caused, by, kava.Sotheeswaran, says, that, only, one, out, of, 76, German, reported, cases, of, liver, toxicity, in, kava, pill, users, can, be, linked, to, kava."This, figure, is, insignificant, when, one, compares, it, with, the, number, of, people, who, use, kava, products, with, no, adverse, effects, of, liver, toxicity., In, contrast,, one, out, of, 100,000, people, who, drink, Canadian, beer, can, contract, cancer, due, to, the, levels, of, the, cancer, causative, agent,, , , , , , , nitrosamines,, in, beers."Delegates, agreed, that, some, varieties, of, kava, may, not, be, good, for, making, kava, pills, and, that, it, may, be, possible, that, a, wrong, variety, of, kava, or, the, wrong, parts, of, the, kava, plant, have, been, used, by, European, manufacturers, of, kava, pills, and, powders.A, legal, challenge, against, the, prohibition, of, kava, product, sales, in, Britain, by, the, National, Association, of, Health, Stores, is, due, to, be, heard, by, a, British, court, on, November, 11,, 12, and, 13.Ralph, Pike,, the, association's, director,, says, a, British, Government, ban, on, the, sale, of, kava, can't, be, justified, on, public, health, grounds., In, the, United, Kingdom,, once, a, substance, has, been, prohibited,, there, is, a, very, tight, window, of, opportunity‹three, months‹to, launch, a, legal, , , , , , , challenge, to, such, a, prohibition.The, National, Association, of, Health, Stores, took, the, decision, to, prepare, for, the, challenge, without, having, time, to, find, industry, support, or, financial, backing.The, association's, case, stands, on, ten, separate, issues.The, ban, was, imposed, by, both, the, Food, Standards, Agency, (FSA), and, by, the, Medicines, and, Healthcare, products, Regulatory, Agency, (MHRA)., It, is, thus, completely, prohibited, from, the, United, Kingdom, in, any, form.The, association, said, the, ban, is, illegal, because, it, breaks, European, Community's, import, rule, that, makes, them, so, unless, there, is, at, least, one, justifiable, ground.A, ban, must, be, "non-discriminatory,, proportionate, and, not, interfering, with, human, rights, at, the, individual, and, business, level., Clearly,, the, bans, fail, on, all, three, counts."Some, of, the, other, arguments, to, support, the, association's, case,, Pike, says,, is, that, two, British, authorities, appear, to, have, reached, their, conclusions, on, the, basis, of, material, misdirections, of, fact,, which, is, now, increasingly, recognised, by, the, English, courts, as, a, distinct, ground, for, , , , , , , a, judicial, review., In, relation, to, the, MHRA,, it, seems, to, have, proceeded, on, the, basis, that, there, were, 70, cases, of, "possible", adverse, effects, from, kava, products, worldwide, in, the, past, 13, years,, whereas, it, is, clear, that, there, were, only, 69, cases, that, had, been, assessed, at, all,, of, which, 24, , , , , , , were, classified, as, either, "unlikely", or, "unassessable",, leaving, only, 45, cases, as, either, "possible", or, "probable"., The, FSA, made, equally, significant, errors, of, factual, appreciation.The, clear, inequality, of, treatment, of, kava, products, and, other, foods, and, medicines, is, demonstrated, in, the, evidence, of, the, NAHS.The, MHRA's, assertion, that, it, has, taken, a, similar, approach, to, licensed, pharmaceuticals, cannot, be, accepted.There, are, numerous, examples, of, medicines, with, much, more, significant, and, well-established, adverse, effects, on, the, liver, that, remain, licensed., They, include:Zyban:, more, than, 7600, adverse, reactions, reported, by, July, 2002;Benzodiazepines,, which, have, a, much, higher, level, of, adverse, reactions, even, if, all, the, suspected, adverse, reactions, for, kava, products, were, accepted, as, "certain".Troglitazone, and, Talcapone,, referred, to, by, the, MHRA, itself, as, comparators,, neither, of, which, has, in, fact, been, withdrawn, from, the, market,, despite, a, much, higher, level, of, adverse, reactions."The, NAHS, statement, makes, the, obvious, point, that, several, well-known, products, are, much, more, dangerous, than, kava., They, include, peanuts,, many, forms, of, alcoholic, drink, and, tobacco, products."Pike, says, if, his, association, wins, its, case, "it, will, put, regulatory, authorities, around, the, world, on, notice, that, they, cannot, continue, to, treat, our, industry, with, disinterest, and/or, contempt."Report, 2.PACIFIC, ISLANDS, REPORTPacific, Islands, Development, Program/East-West, Center, , With, Support, From, Center, for, Pacific, Islands, Studies/University, of, Hawai‘iKAVA, REPORT, 2003, http://166.122.164.43/archive/2003/September/09-23-report.htmExecutive, Summary, [Download, Full, Report, Here, very, large, file, requires, Adobe, Acrobat]Prepared, for, the, Center, for, the, Development, of, Enterprise, by, Dr, Joerg, Gruenwald, , Brussels,, Belgium, , March, 20031., IntroductionOn, behalf, of, the, negatively, affected, South, Pacific, member, states,, the, Pacific, Islands, Forum, Secretariat, (Suva,, Fiji), requested, to, the, Centre, for, Development, of, Enterprise, (CDE,, Brussels,, Belgium), for, assistance,, resulting, in, the, engagement, of, Phytopharm, Consulting, (Berlin,, Germany), by, CDE, to, perform, the, present, "In-depth, Investigation, into, EU, Member, States, Market, Restrictions, on, Kava, Products"., The, objective, of, this, project, is, to, provide, sound, scientific, background, information, to, evaluate, if, the, kava, restrictions, are, justified., Phytopharm, Consulting, has, reviewed, and, evaluated, all, available, cases, and, scientific, information, on, kava,, the, restrictive, measures, taken, against, kava, by, health, authorities,, and, the, resulting, economic, consequences, for, the, negatively, affected, South, Pacific, islands., Based, on, this, extensive, analysis, a, possible, future, strategy, to, restore, kavas´, reputation, as, safe, and, effective, prescription, drug, was, developed.2., Summary, of, Results2.1., Scientific, EvaluationsThe, efficacy, and, safety, of, kava, in, the, treatment, of, conditions, of, nervous, anxiety,, stress,, and, restlessness, has, over, two, thousand, years, of, traditional, use, and, is, proved, by, 20, clinical, trials, including, more, than, 10,000, patients, and, supported, by, post, marketing, experience, in, Europe,, the, USA, and, other, countries, and, by, several, expert, commissions, implemented, by, the, German, Health, Ministry., The, severe, hepatotoxic, effects, of, kava,, claimed, by, drug, regulation, authorities,, cannot, be, regarded, as, proven., From, the, 76, reported, cases, we, have, examined, and, evaluated,, only, 4, of, them, may, possibly, be, related, to, the, intake, of, kava., All, experts, criticized, the, conclusions, having, been, made, by, regulation, authorities, as, the, German, BfArM, on, the, basis, of, insufficient, data, provided, by, the, relevant, case, reports., Numerous, experts, and, even, health, authorities, as, the, American, Food, and, Drug, Administration, (FDA), agree, with, our, analysis, and, confirm, kava, as, being, an, effective, and, safe, herbal, remedy, without, the, potential, of, severe, hepatotoxic, side, effects,, if, used, properly, according, to, the, medical, instruction., The, benefit-risk-ratio, for, kava, evidently, has, to, be, regarded, as, positive, and, the, withdrawal, of, market, authorization, of, kava, preparations, as, unjustified.2.2., Economic, impactThe, current, kava, restrictions, are, an, economic, disaster, for, the, producers, and, traders, in, the, South, Pacific, Islands,, particularly, those, situated, in, Fiji,, Hawaii,, Samoa,, Tonga, and, Vanuatu., In-depth, Investigation, into, EU, Member, States, Market, Restrictions, on, Kava, Products, Executive, Summary, 3, In, recent, years,, there, has, been, developed, a, promising, market, for, kava, because, of, the, increased, worldwide, demand, for, kava., In, 1998,, when, the, export, figures, from, South, Pacific, islands, reached, its, peak, level, it, was, among, the, top-selling, herbs, in, the, U.S., and, among, the, fastest-growing, herbs, with, a, growth, rate, of, 473%, from, 1997, to, 1998., In, the, South, Pacific, region, the, annual, production, of, kava, was, estimated, of, about, US, $200, million., In, the, U.S.,, kava, was, wide, spread, in, the, nutraceutical, and, food, supplement, market., The, pharmaceutical, market, was, centered, in, Germany, with, an, estimated, 1.3, million, users.Consequently,, the, area, of, land, planted, with, kava, in, the, South, Pacific, has, augmented, to, around, 10,000, ha., to, fulfill, the, increased, worldwide, demand., Therefore,, the, livelihood, of, many, South, Pacific, people, was/is, heavily, dependent, on, a, productive, kava, business., But, the, negative, publicity, from, the, kava, bans, and, market, recalls, has, greatly, disadvantaged, the, growing, kava, industry,, and, exports, from, the, South, Pacific, to, the, European, and, U.S., markets, came, to, a, halt, in, late, 2001., In, consequence,, the, domestic, price, of, kava, has, severely, declined, and, important, export, earnings, for, the, South, Pacific, islands, have, been, lost., The, Pacific, Islands, Forum, Secretariat, has, been, actively, supporting, its, affected, member, states, since, the, end, of, 2001, in, order, to, find, solutions, to, the, economic, kava, crisis.Also, many, pharmaceutical, companies, using, kava, were, confronted, with, severe, profit, setbacks., The, negative, economic, consequences, are, also, clearly, documented, by, our, communication, with, South, Pacific, kava, producers, and, traders, as, well, as, kava-using, pharmaceutical, companies.3., Future, StrategyBased, on, our, detailed, scientific, analysis, we, developed, an, argumentation, chain, and, strategic, action, plan, to, rebut, the, ban, on, kava, in, most, European, states.First, we, suggest, focusing, primarily, on, the, most, realistic, goal:, to, regain, the, market, authorization, for, kava, products, as, prescription, drug, with, the, respective, labels, providing, its, safe, and, controlled, use., This, long-term, objective, needs, several, strategic, steps, to, be, realized., In, the, first, place, we, recommend, claiming, for, the, official, opening, of, the, evaluation, of, the, kava, case, reports, carried, out, by, BfArM, and, used, by, the, health, authority, to, justify, the, withdrawal, of, marketing, authorization, of, all, kava-containing, food, and, medicinal, products, with, immediate, execution., The, documents, then, should, be, reevaluated, by, an, independent, and, officially, acknowledged, scientific, expert, committee., This, counter, report,, if, coming, to, opposite, conclusions,, would, be, of, highest, priority, to, achieve, a, legally, accepted, positive, re-assessment, of, kava, as, safe, and, effective, remedy., Since, it, was, univocally, criticized, by, numerous, renowned, scientists, and, experts, that, the, In-depth, Investigation, into, EU, Member, States, Market, Restrictions, on, Kava, Products, Executive, Summary, BfArM, report, is, bearing, fundamental, shortcomings, and, inconsistencies,, which, must, not, have, been, used, as, lawful, argumentation, basis, to, ban, kava.This, claim, for, the, opening, of, the, documents, against, the, health, authorities, should, be, initiated, and, coordinated, by, a, yet, to, be, implemented, "Kava, Executive, Committee", consisting, of, delegates, from, relevant, organizations, and, associations,, the, Pacific, Islands, Forum, Secretariat,, the, CDE,, kava-exporting, FICs, (Forum, Island, Countries),, respectively, Pacific, ACP, member, states,, scientific, experts,, the, phytopharmaceutical, and, herbal, products, industry,, and, ourselves, (Phytopharm, Consulting).This, international, committee, should, organize, and, coordinate, all, further, actions., Among, others, the, committee, should, submit, a, dossier, including, the, present, expert, report, of, Dr., Gruenwald, including, his, "Comments, on, the, BfArM, Decision", to, the, World, Health, Organization, (WHO), requesting, a, positive, scientific, evaluation, of, kava, by, an, independent, expert, commission.Based, on, this, positive, evaluation, of, the, WHO, together, with, our, evaluation,, one, of, the, affected, Pacific, ACP, member, states, should, turn, to, the, Advisory, Centre, of, the, WTO, Law, (ACWL), and, ask, for, legal, advice, and, support, in, WTO, dispute, settlement, proceedings., Simultaneously,, a, strong,, internationally, coordinated,, PR, campaign, should, be, initiated, to, draw, public, attention, on, the, Kava, "tragedy".All, these, actions, by, CDE,, the, Pacific, Islands, Forum, Secretariat,, WHO,, WTO,, the, Pacific, ACP, member, states, (respectively, FICs),, Phytopharm, Consulting,, the, hytopharmaceutical, and, herbal, products, industry, as, well, as, the, public, should, finally, result, in, the, positive, re-evaluation, of, kava, by, European, Health, authorities, leading, to, the, rebuttal, of, the, worldwide, kava, bans, and, the, restoring, of, the, financially, stricken, kava, producers, and, traders, in, the, South, Pacific, islands.September, 23,, 2003Pacific, Islands, Forum, Secretariat:, www.forumsec.org.fj The, kava, study, by, Dr, Joerg, Gruenwald, titled, "In-Depth, Investigation, into, EU, Market, Restrictions, on, Kava, Products", was, commissioned, by, the, Center, for, the, Development, of, Enterprise, (CDE),, a, facility, of, the, European, Union, based, in, Brussels,, at, the, request, of, the, Forum, Secretariat, in, July, 2002.H.C., "Skip", Bittenbender,, Ph.D.Extension, Specialist, for, Coffee,, Kava, and, CacaoTropical, Plant, and, Soil, SciencesCTAHR/, University, of, Hawaii3190, Maile, WayHonolulu,, HI, 96822tel., 808-956-6043fax., 808-956-3894office, location, is, 112, St., John, Hall, http://www2.ctahr.hawaii.edu/ctahr2001/Hawaiian, Kava, Center,, LLC, http://hawaiiankava.com">
Recent kava ban article
yee per Skip Bittenbender 11/26/03 Aloha 'Awa leaders and Kava colleagues, Two reports from Pacific Islands Reports of East West Center. First appeared today, second is an executive summary of the lenghty Gruenwald report which you received earlier this year. Skip PACIFIC ISLANDS REPORT November 26, 2003 Pacific Islands Development Program/East-West Center With Support From Center for Pacific Islands Studies/University of Hawai‘i http://pidp.eastwestcenter.org/pireport/2003/November/11-26-13.htm PACIFIC KAVA GROWERS REGROUP By Robert Keith-Reid. Islands Business Magazine SUVA, Fiji (November) - Pacific Islands producers of kava will meet next year to decide the next step for repairing their ruined European pharmaceutical market for kava. The market, previously worth at least US$50 million a year to growers in mainly Vanuatu, Samoa and Fiji, collapsed late in 2001 after German medical authorities published what growers, now backed by some scientists, have attacked as a completely unproven report claiming that kava causes serious and sometimes fatal liver damage. Germany, the largest market, then banned kava-containing products and other European governments followed. Kava products vanished from the herbal medicine shops and pharmaceutical stores that had sold them. A European-Pacific strategy meeting just held in Brussels declared that kava is a safe and effective herbal medicinal product and that the attacks on it by European health authorities to ban kava imports are inappropriate and unjustified. The meeting was attended by kava manufacturers, exporters and researchers and was intended to move towards the restoration of kava's reputation as a safe and effective anti-depressant and tranquillizer medicine. The University of the South Pacific's (USP) Professor in Organic Chemistry, Professor Subramanium Sotheeswaran and the director of its Institute of Applied Sciences, Professor Bill Aalbersberg attended the meeting. It was agreed that an international kava conference be held in Fiji next year to discuss the latest research results and to press for a complete removal of the kava import ban in Europe. USP has been selected as the primary research institution for finger printing and certifying correct varieties of kava for future export. Professor Sotheeswaran says kava has been used in the Pacific without harm for 2000 years. Its confirmed positive effects for suffers of anxiety disorders and stress and high tolerability make it globally a highly appreciated medicine, he says. He presented the Brussels meeting with the views of a kava research symposium held in Suva in November 2002. These included the findings at the Fiji School of Medicine and the Colonial War Memorial Hospital in Suva by Dr Joji Malani and Professor Robert Moulds, who concluded that Pacific hospitals had not observed any obvious cases of liver damage caused by kava. Sotheeswaran says that only one out of 76 German reported cases of liver toxicity in kava pill users can be linked to kava. "This figure is insignificant when one compares it with the number of people who use kava products with no adverse effects of liver toxicity. In contrast, one out of 100,000 people who drink Canadian beer can contract cancer due to the levels of the cancer causative agent, nitrosamines, in beers." Delegates agreed that some varieties of kava may not be good for making kava pills and that it may be possible that a wrong variety of kava or the wrong parts of the kava plant have been used by European manufacturers of kava pills and powders. A legal challenge against the prohibition of kava product sales in Britain by the National Association of Health Stores is due to be heard by a British court on November 11, 12 and 13. Ralph Pike, the association's director, says a British Government ban on the sale of kava can't be justified on public health grounds. In the United Kingdom, once a substance has been prohibited, there is a very tight window of opportunity‹three months‹to launch a legal challenge to such a prohibition. The National Association of Health Stores took the decision to prepare for the challenge without having time to find industry support or financial backing. The association's case stands on ten separate issues. The ban was imposed by both the Food Standards Agency (FSA) and by the Medicines and Healthcare products Regulatory Agency (MHRA). It is thus completely prohibited from the United Kingdom in any form. The association said the ban is illegal because it breaks European Community's import rule that makes them so unless there is at least one justifiable ground. A ban must be "non-discriminatory, proportionate and not interfering with human rights at the individual and business level. Clearly, the bans fail on all three counts." Some of the other arguments to support the association's case, Pike says, is that two British authorities appear to have reached their conclusions on the basis of material misdirections of fact, which is now increasingly recognised by the English courts as a distinct ground for a judicial review. In relation to the MHRA, it seems to have proceeded on the basis that there were 70 cases of "possible" adverse effects from kava products worldwide in the past 13 years, whereas it is clear that there were only 69 cases that had been assessed at all, of which 24 were classified as either "unlikely" or "unassessable", leaving only 45 cases as either "possible" or "probable". The FSA made equally significant errors of factual appreciation. The clear inequality of treatment of kava products and other foods and medicines is demonstrated in the evidence of the NAHS. The MHRA's assertion that it has taken a similar approach to licensed pharmaceuticals cannot be accepted. There are numerous examples of medicines with much more significant and well-established adverse effects on the liver that remain licensed. They include: Zyban: more than 7600 adverse reactions reported by July 2002; Benzodiazepines, which have a much higher level of adverse reactions even if all the suspected adverse reactions for kava products were accepted as "certain". Troglitazone and Talcapone, referred to by the MHRA itself as comparators, neither of which has in fact been withdrawn from the market, despite a much higher level of adverse reactions. "The NAHS statement makes the obvious point that several well-known products are much more dangerous than kava. They include peanuts, many forms of alcoholic drink and tobacco products." Pike says if his association wins its case "it will put regulatory authorities around the world on notice that they cannot continue to treat our industry with disinterest and/or contempt." Report 2. PACIFIC ISLANDS REPORT Pacific Islands Development Program/East-West Center With Support From Center for Pacific Islands Studies/University of Hawai‘i KAVA REPORT 2003 http://166.122.164.43/archive/2003/September/09-23-report.htm Executive Summary [Download Full Report Here very large file requires Adobe Acrobat] Prepared for the Center for the Development of Enterprise by Dr Joerg Gruenwald Brussels, Belgium March 2003 1. Introduction On behalf of the negatively affected South Pacific member states, the Pacific Islands Forum Secretariat (Suva, Fiji) requested to the Centre for Development of Enterprise (CDE, Brussels, Belgium) for assistance, resulting in the engagement of Phytopharm Consulting (Berlin, Germany) by CDE to perform the present "In-depth Investigation into EU Member States Market Restrictions on Kava Products". The objective of this project is to provide sound scientific background information to evaluate if the kava restrictions are justified. Phytopharm Consulting has reviewed and evaluated all available cases and scientific information on kava, the restrictive measures taken against kava by health authorities, and the resulting economic consequences for the negatively affected South Pacific islands. Based on this extensive analysis a possible future strategy to restore kavas´ reputation as safe and effective prescription drug was developed. 2. Summary of Results 2.1. Scientific Evaluations The efficacy and safety of kava in the treatment of conditions of nervous anxiety, stress, and restlessness has over two thousand years of traditional use and is proved by 20 clinical trials including more than 10,000 patients and supported by post marketing experience in Europe, the USA and other countries and by several expert commissions implemented by the German Health Ministry. The severe hepatotoxic effects of kava, claimed by drug regulation authorities, cannot be regarded as proven. From the 76 reported cases we have examined and evaluated, only 4 of them may possibly be related to the intake of kava. All experts criticized the conclusions having been made by regulation authorities as the German BfArM on the basis of insufficient data provided by the relevant case reports. Numerous experts and even health authorities as the American Food and Drug Administration (FDA) agree with our analysis and confirm kava as being an effective and safe herbal remedy without the potential of severe hepatotoxic side effects, if used properly according to the medical instruction. The benefit-risk-ratio for kava evidently has to be regarded as positive and the withdrawal of market authorization of kava preparations as unjustified. 2.2. Economic impact The current kava restrictions are an economic disaster for the producers and traders in the South Pacific Islands, particularly those situated in Fiji, Hawaii, Samoa, Tonga and Vanuatu. In-depth Investigation into EU Member States Market Restrictions on Kava Products Executive Summary 3 In recent years, there has been developed a promising market for kava because of the increased worldwide demand for kava. In 1998, when the export figures from South Pacific islands reached its peak level it was among the top-selling herbs in the U.S. and among the fastest-growing herbs with a growth rate of 473% from 1997 to 1998. In the South Pacific region the annual production of kava was estimated of about US $200 million. In the U.S., kava was wide spread in the nutraceutical and food supplement market. The pharmaceutical market was centered in Germany with an estimated 1.3 million users. Consequently, the area of land planted with kava in the South Pacific has augmented to around 10,000 ha. to fulfill the increased worldwide demand. Therefore, the livelihood of many South Pacific people was/is heavily dependent on a productive kava business. But the negative publicity from the kava bans and market recalls has greatly disadvantaged the growing kava industry, and exports from the South Pacific to the European and U.S. markets came to a halt in late 2001. In consequence, the domestic price of kava has severely declined and important export earnings for the South Pacific islands have been lost. The Pacific Islands Forum Secretariat has been actively supporting its affected member states since the end of 2001 in order to find solutions to the economic kava crisis. Also many pharmaceutical companies using kava were confronted with severe profit setbacks. The negative economic consequences are also clearly documented by our communication with South Pacific kava producers and traders as well as kava-using pharmaceutical companies. 3. Future Strategy Based on our detailed scientific analysis we developed an argumentation chain and strategic action plan to rebut the ban on kava in most European states. First we suggest focusing primarily on the most realistic goal: to regain the market authorization for kava products as prescription drug with the respective labels providing its safe and controlled use. This long-term objective needs several strategic steps to be realized. In the first place we recommend claiming for the official opening of the evaluation of the kava case reports carried out by BfArM and used by the health authority to justify the withdrawal of marketing authorization of all kava-containing food and medicinal products with immediate execution. The documents then should be reevaluated by an independent and officially acknowledged scientific expert committee. This counter report, if coming to opposite conclusions, would be of highest priority to achieve a legally accepted positive re-assessment of kava as safe and effective remedy. Since it was univocally criticized by numerous renowned scientists and experts that the In-depth Investigation into EU Member States Market Restrictions on Kava Products Executive Summary BfArM report is bearing fundamental shortcomings and inconsistencies, which must not have been used as lawful argumentation basis to ban kava. This claim for the opening of the documents against the health authorities should be initiated and coordinated by a yet to be implemented "Kava Executive Committee" consisting of delegates from relevant organizations and associations, the Pacific Islands Forum Secretariat, the CDE, kava-exporting FICs (Forum Island Countries), respectively Pacific ACP member states, scientific experts, the phytopharmaceutical and herbal products industry, and ourselves (Phytopharm Consulting). This international committee should organize and coordinate all further actions. Among others the committee should submit a dossier including the present expert report of Dr. Gruenwald including his "Comments on the BfArM Decision" to the World Health Organization (WHO) requesting a positive scientific evaluation of kava by an independent expert commission. Based on this positive evaluation of the WHO together with our evaluation, one of the affected Pacific ACP member states should turn to the Advisory Centre of the WTO Law (ACWL) and ask for legal advice and support in WTO dispute settlement proceedings. Simultaneously, a strong, internationally coordinated, PR campaign should be initiated to draw public attention on the Kava "tragedy". All these actions by CDE, the Pacific Islands Forum Secretariat, WHO, WTO, the Pacific ACP member states (respectively FICs), Phytopharm Consulting, the hytopharmaceutical and herbal products industry as well as the public should finally result in the positive re-evaluation of kava by European Health authorities leading to the rebuttal of the worldwide kava bans and the restoring of the financially stricken kava producers and traders in the South Pacific islands. September 23, 2003 Pacific Islands Forum Secretariat: www.forumsec.org.fj  The kava study by Dr Joerg Gruenwald titled "In-Depth Investigation into EU Market Restrictions on Kava Products" was commissioned by the Center for the Development of Enterprise (CDE), a facility of the European Union based in Brussels, at the request of the Forum Secretariat in July 2002. H.C. "Skip" Bittenbender, Ph.D. Extension Specialist for Coffee, Kava and Cacao Tropical Plant and Soil Sciences CTAHR/ University of Hawaii 3190 Maile Way Honolulu, HI 96822 tel. 808-956-6043 fax. 808-956-3894 office location is 112 St. John Hall http://www2.ctahr.hawaii.edu/ctahr2001/ Hawaiian Kava Center, LLC http://hawaiiankava.com